The weekend 22-23 November issue of the International Herald Tribune featured an article written by John Vinocur from Paris for the Global Edition of the New York Times entitled “ In time, old age seem to look better and better ”.The article, among other described (but did not specifically mention) a full page advertisement regularly put in by Louis Vuitton in IHT featuring a craggy yet distinguished, and still handsome 78-years old Sean Connery with a LV travel bag.
According the Vinocur, the advertising’s international campaign says there is something in the current dictum that age 60 is the new 40 and that by extrapolation in 2008, 70 plus turns out to be something so admirable, chic and sexy that it resonates over wider market segments then the generically pretty face.
Ok, let’s see what Naomi Campbell and Cindy Crawford have to say about that.
Anyway, I remember in the 70’s when Jane Fonda and a crop of actresses were turning or were in the 40’s, being forty was fashionable. And so the saying “Life begins at 40” became the anthem.
So, now how far more are they going to stretch the age limit to make if fashionable to be old? Well than at least there are hopes for those in the 50s and 60s now.
But to quote Eva Peron (or was it Andrew Lloyd Webber),
“Ooo… what I’d give for a hundred years but the physical interferes,
... and what good is the strongest heart, in a body that’s falling apart..."
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